Our founders recognized that West Virginia was struggling with heart disease, diabetes, short life expectancy, drug abuse, and obesity. Public and private partners came together to support this non-profit organization, focused on improving those statistics and assisting local communities to improve health, increase activity, and become the model for active living.

The New River Gorge Regional Development Authority helped launch Active Southern West Virginia, as a non-profit region-wide initiative to motivate area residents, businesses, schools and local governments to make physical activity a personal and regional priority. A healthy and active community will attract new businesses, tourism and jobs while developing a proud culture of wellness and physical activity in southern West Virginia.


Meet The ACTIVE SWV Team 

Melanie Seiler, Executive Director
Board Member: Visit Southern West Virginia and New River Conservancy

Melanie Seiler is the founding Executive Director of Active SWV with 20 years experience in business ownership and management, an Associates Degree in Adventure Sports from Garrett College, certified instructor in the following; stand-up paddle boarding, telemark skiing, and river guiding. Currently enrolled in continuing education and in partnership with West Virginia University Institute of Technology: Adventure Recreation Management. Named one of West Virginia Executive’s 2017 Generation Next 40 Under 40 professionals.  Named one of West Virginia Living 2019 Wonder Women. Favorite outdoor activity: taking others to remote locations for the first time.

[email protected]




Erin Ellis-Reid, Community Outreach Director

Board member: New River Health Associates, Oak Hill White Oak Trail Committee

Erin Reid is the Volunteer Director at Active Southern West Virginia. She is a native West Virginian from Wyoming County but has been a resident of Fayette County for the past 20 years. She graduated from Concord University with a Masters in Health Promotions. She understands the enormous heath crisis facing West Virginia and the dynamics of the culture of rural communities. This understanding helps drive her passion for increasing the health of the people in WV. Through her work with Active SWV she is fighting to educate communities in the importance of physical activity and the role it plays in overall health, well-being, and quality of life. Favorite outdoor activity: “I enjoy any outdoor activity that is water related. I like paddle sports from easy flat-water paddling to high adventure rafting, but I also enjoy just swimming and playing in the water with my family.”

[email protected]


India Tarleton Krawczyk, Youth Program Director

India Tarleton Krawczyk was an Americorps VISTA serving as Active SWV’s Kids Run Club Director for two years before becoming a full time employee doing the same role with Active SWV. She has a bachelors in Anthropology and Philosophy from the University of Vermont, and running, physical activity, and being outside have always been an important part of India’s life. She’s interested in creating easy opportunities for kids and adults to take advantage of the enormous mental and physical benefits of being physically active. Favorite outdoor activity is: “Really anything that I can do in the morning or in the evening when it’s quieter. I love to be outside when the shadows are long and the sun is low, especially in West Virginia where the landscape is so gorgeous.”

[email protected]




Veronica Crosier, Workplace Wellness Director

Board member: Fayette County Park Advisory Board, Adventure: Fayette County Committee

Veronica holds a Bachelor of Arts in Geography with a minor in Journalism, Media, and Communications from Mount Holyoke College. Experiential education has been a major part of her career since she got her start organizing environmental education clubs for local youth and adults in rural Kenya. She’s since facilitated at multiple outdoor education programs throughout New England before returning home to southern West Virginia. Most recently she developed and directed Camp Drift-A-Bit, an outdoor adventure summer program for children in southern WV. Veronica is a certified Prevent T2 Lifestyle Coach through the National Diabetes Prevention Program, and a CDC [email protected] trainer. At Active SWV, she guides workplaces through the process of establishing a culture of wellness for employees and their families. Favorite outdoor activity: “My latest obsession is stand up paddle boarding with my dog, but horseback riding will forever be favorite.”

[email protected]



Molly Wolff, Community Engagement Assistant 
Board Member: New River Gorge CVB

Molly Wolff, Active SWV Community Engagement Assistant with a bachelor’s in Physical Education and Recreation Administration from Southern Virginia University. Additionally, an alumni of National Outdoors Leadership School & WEMT, a professional photographer and over 15 years of outdoor leadership experience. Molly was recently voted the 2019 “Best Of The Blue Ridge” photographer and enjoys bringing her creativity to the Active SWV team.  “My favorite outdoor activity is running a river with good friends. I love the thrill and challenge of whitewater, with the confidence, security and experience of my partners, and the belly laughs that always ensue from riding out whatever adventure the river has in store for us that day.” 



Gabriel Cabrera, Program Support Specialist

Gabriel Cabrera holds an MBA in Health Services Management from Oklahoma Christian University as well as a BA in English/Corporate Communications from Ohio Valley University. Gabriel comes to southern West Virginia from Oklahoma City where he has worked as a project coordinator and tutor. Gabriel shares this about his role the past 5 years, “This has allowed me to work with students from over 15 different countries in the fields of health care, civil rights, and post-secondary education. I think that the latter is a big difference maker in many peoples’ lives and strive to make it accessible to as many as possible.” Gabriel now serves as an AmeriCorps VISTA for Active SWV supporting the Community Captain program and youth activities. Gabriel will help more people in southern West Virginia have access, training, and support to create more opportunities for physical activity.





The 2019 Active Southern West Virginia Board & Staff


William E. Massey, Jr. – Massey Foundation. Active SWV Board Chair

Joe Brouse – New River Gorge Regional Development Authority

Gary Morefield – Raleigh County Bicycle Club

Eloise Elliott – WVU College of Physical Activity and Sports Science

Adam Stephens – Marathon Bicycle Company

Kate Miller – Ansted Middle School-Physical Education

Cindy Whitlock – New River Health Association

Levi Moore – Active SWV Community Captain

Rene Moore – Wellington Advisors

Michelle Rotellini – United Way of SWV

Mick Bates – BodyWorks Physical Therapy – Delegate

Austin Caperton – WV Department of Environmental Protection

Kay Bess – retired: Visit Southern West Virginia Tourism

Bill Hannabass – Oak Hill City Manager

David Bernier – WVU Tech Assistant Teaching Professor: Adventure Recreation Management

Active Southern West Virginia in cooperation with staff, board members, partners, volunteers, and participants have improved the opportunities for physical activity and healthy lifestyles in southern West Virginia. Read our Success Stories here.


New River Gorge Regional Development Authority

The New River Gorge Regional Development Authority (NRGRDA) stimulates the regional economy through business expansion and retention efforts, including an extensive portfolio of financial services, the management of sites for new companies locating to our region, and serving as a point of access for local service providers which offer a variety of technical assistance for business owners.

The Hive

The WV Hive has everything you need to help your business succeed. Whether you’re an existing or aspiring business owner, they have everything you need to build your business from the ground up or help your current business reach new heights.