Your Kroger Purchases Benefit Active Southern West Virginia

Active Southern West Virginia has enrolled in the Kroger Community Rewards program which means every time our supporters, partners, participants, etc. shop at Kroger we have the opportunity to get a percentage of their purchase sent back to us! Now you have the opportunity to easily support our programs that work to increase physical activity opportunities and positively impact the lives of southern West Virginians on the health and wellness front.

To help support your favorite local non-profit organization by simply continuing to buy your groceries at Kroger or even start, you must first have a Kroger Plus card and register our code onto your card. It is easier than it sounds and we will even include step by step instruction!


  1. Have your Kroger Plus card handy

Do you use your phone number at the register?  Call 800-576-4377, select option 4 to get your Kroger Plus card number.

If you do not yet have a Kroger Plus card, stop by the Customer Service Desk at your local Kroger Co. and sign up for a card. Then come home and complete these steps!

  1. Go to:
  2. Click ‘Sign In/Register’
  3. Click ‘SIGN UP TODAY’ in the ‘New Customer?’ box
  4. Enter Zip Code
  5. Click on favorite store
  6. Enter your email address and create a password
  7. Agree to the Terms & Conditions
  8. You will get a message to check your email inbox and click on the link within the body of the email
  9. Click on ‘My Account’ and use your email address and password to proceed to the next step.
  10. Click ‘Edit Kroger Community Rewards’ information
  11. Input your Kroger Plus card number
  12. Update or confirm your information
  13. Enter ‘NQ431’ for NPO number or ‘Active Southern West Virginia’ for name of organization
  14. Select organization from list
  15. Click ‘Confirm’
  16. To verify you are enrolled correctly, you will see ‘Active Southern West Virginia’ on the right side of your information page

If you have any issues trying to register your card make sure to call the Customer Service Center!

And remember, members must swipe their registered Kroger Plus card or use the phone number that is related to their registered Kroger Plus card when shopping for each purchase to count.


We encourage all residents within the New River Gorge region of Fayette, Raleigh, Nicholas, and Summers counties to register their Kroger Plus card with our code because our services and programs work to specifically benefit those areas. We have community programs that run on a weekly basis, Kids Running Clubs in the elementary schools, Training Teams that train locals for area races, and a Bike/Walk SWV program that aims to improve walking, biking, and hiking infrastructure in southern West Virginia. All of these programs will benefit from the support of the communities they serve.

Monthly kids run are hosted by ActiveSWV around our region. Check the website calendar for event listings: Join us in welcoming Valley Elementary School as the selected pilot program for ActiveSWV Kids Running Clubs.

Kroger Stores in Fayette County:

Oak Hill Kroger

411 Mall Road


Also see Facebook page Friends of Kroger-Oak Hill, WV

Smithers Kroger

505 Virginia Avenue


Rainelle Kroger

406 John Raine Drive


Kroger Stores in Raleigh County:

Beckley Kroger

133 Beckley Crossing


Beckley Kroger

1734 Harper Road


Beaver Kroger

151 N Beaver Lane


Kroger Stores in Summers County:

Hinton Kroger

308 Stokes Drive



If you shop at a Kroger store outside of these locations and still wish to support our organization, we would be pleased to receive your support! Just attach the card online to the store where you shop for a portion of the registration. Thanks for your support!

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